Established in 2005, All About Parking is an owner-operated corporate services company specializing in valet parking solutions and other value-added services.

With over 40 years’ collective experience in customer service, owners Roy Nickolai and Kal Sonawala believe that attention to detail, compassion for others, and a desire to succeed expectations are all hallmarks of the company’s success. Starting out at one of the busiest restaurants in San Francisco over 30 years ago, our company has now expanded to 400+ employees. In the process, we’ve developed a reputation deserving of our discerning and distinguished clientele.

Owner Operated

Local business owners Roy Nickolai and Kal Sonawala have deep industry knowledge and proven history in delivering superior, unparalleled service. They work directly with some of the biggest names in Silicon Valley and have formed lasting relationships across the board. As a client, you’ll be able to leverage their expertise to help you solve even the most challenging parking problems.

Mission

All About Parking is dedicated to delivering extraordinary parking solutions and other value-added corporate services across a broad range of businesses. This focus ensures that our clients’ employees and guests receive the best first – and lasting – impression.



Values

  • Serve Exceptionally
  • Care Passionately
  • Keep a Positive Attitude
  • Learn from Mistakes
  • Express Gratitude
  • Welcome Diversity
  • Lift Others

Services

  • Valet and overflow parking solutions
  • EV charging valet
  • Lot management
  • Automotive Dealership Porter Services
  • Consulting (e.g. company productivity, short- and long-term parking solutions)
  • Other value-added services (e.g. car wash, bike valet)



Our Clients
All About Parking has cultivated long-term relationships with Fortune 500 companies and small businesses throughout Silicon Valley, including:

  • World-Renowned High-Tech Companies and Startups
  • Michelin-Star Restaurants
  • Luxury Senior Living Communities
  • Five-Star Hotels
  • Municipalities
  • Construction Companies

Private Event Services:

  • Dignitaries
  • Charities
  • Professional Sports Organizations
  • Wedding Planners, Event Coordinators
  • Special Occasions for the General Public and Small Businesses


Our Team
Roy Nickolai CEO/Founder

Roy founded All About Parking in 2005 and is an entrepreneur with over 30 years in the service industry. He is well-known throughout his native Bay Area Peninsula for delivering extraordinary customer service. He attended San Francisco State University, and has been a coach and leader for a variety of charitable organizations in the Bay Area.

Kal Sonawala COO/Co-Owner

Kal has been in the valet parking business for 20+ years. Along with Roy, Kal’s passion for customer service fuels our company values. He spends most of his time in the field, where he ensures we “make our customers look good to their customers.” Raised in India, he attended UCLA and resides in Santa Clara with his family.

Tim Costello VP of Compliance

Tim joined All About Parking in 2012 after 20 years running sales and operations at both Certichron and Graniterock. He keeps our business running smoothly, from overseeing HR and training, to accounting and payroll. Tim holds a BA from UCLA and an MBA from Santa Clara University.

Debbie Harrison VP of Marketing

Debbie recently joined All About Parking after 20+ years in the software & commercial real estate industries where she held leadership roles in marketing and business strategy. She holds a BS from UC Berkeley, an MBA from UCLA and is an active board member supporting Peninsula Family Service, helping the region’s most vulnerable communities build healthy, stable lives.

Steve Sirianni VP of Sales

Formerly the founder & CEO of Nonni’s Biscotti, Steve joined All About Parking in 2012. With his entrepreneurial spirit and business acumen, he’s helped take the company to a new level to bring in new clients. A graduate of St. Mary’s, he is active with Special Olympics and fundraising for tuition-assistance programs at a local high school.

Alex Varnava Event Sales Manager

Alex has been with All About Parking since its inception in 2005. Starting out as a valet attendant, his strong work ethic and customer service skills put him on an exciting career path within the company. He is now a key member of the Sales Team, specializing in private events for the commercial and residential sectors.

Alex Hawkins VP of Operations

Alexandra is a results-driven sales and operations professional with over 20 years helping clients of all sizes succeed. Prior to joining All About Parking, she was a consultant for IT Solutions and was responsible for enabling the effective use of technology in the education, construction, and healthcare industries, among others.

Fernando Villacorta Sr. Talent Acquisition Specialist

Fernando was recently hired to manage the entire recruiting process for our fast-growing company. He has 10+ years experience recruiting in the Education field, most recently at Northwestern University. He holds a BA from Columbia College of Missouri and an MBA from Westwood College in his native Chicago.